Personality gains charm and a convincing quality when it can express itself authentically. This applies both to individual persons and to groups. Iris Wirz turns your personality into a significant success factor of your communications.

A profile does not first have to be invented or artificially produced – it is basically already there. Sometimes it grows timidly in secret, is not able to develop itself to the full in public or is unrecognisable in the confusion of random one-off appearances. Even well-meaning contact persons hardly recognise or understand that particular character. The trench between true personality and a misleading appearance of personality has proved to be a trap for communication.

We turn the personality of your organisation into one of its most valuable discoveries. Along with the people involved, we sketch the profile’s unique outlines. What is produced with conviction inside the company, can be communicated with conviction to the outside world. On this basis we design a suitable frame in which you can present yourself optimally to your chosen public. In this way, your communications gain lightness, giving wings to the implementation of your strategy.

Result: personality proves to be an attractive base for successful relationships – to co-workers, customers, partners, the media, investors and other important allies.

Common Misunderstandings

	An identity can be bought
	Customers happily overlook any large discrepancy between claims made in an advertisement and the organisation’s actual practice.
	Staff members can throw themselves into tasks they don’t believe in.
	Communications can compensate long-term for deficiencies resulting from a lack of strategy.
	Aimless messages produce more than limited and random effect.

[Translate to English:] Was manchmal missverstanden wird

	[Translate to English:] Identität sei käuflich
	Kunden würden eine zu grosse Kluft zwischen den Behauptungen der Werbung und dem realen Verhalten der Organisation freundlich übersehen
	Mitarbeiter könnten voller Energie über ihren eigenen Schatten springen
	Kommunikation kompensiere dauerhaft die Mängel, die sich aus einer fehlenden Strategie ergeben
	Ziellose Botschaften zeigten mehr als punktuelle Wirkung