| Target |
The conveyance of messages through ‘self-runners’ (activities that don’t require a personal appearance by the players) |
| Activities |
Classical advertising |
| |
Advertisements |
| |
Posters |
| |
Radio ads |
| |
TV ads |
| |
Media |
| |
|
| |
Corporate publishing |
| |
Brochures |
| |
Magazines |
| |
Business report |
| |
Newsletter |
| |
Books |
| |
|
| |
Direct marketing |
| |
|
| |
Sales promotions |
| |
|
| |
Multimedia |
| |
Internet-based communications |
| |
DVD |
| |
Website |
