Your messages are good news. Iris Wirz c&p communications turns media work into a success story with high ratings.

The effect of the best stories and the most important facts can be amplified by the media. The information transmitted in editorial articles is taken the most seriously of all. The media belong to the best and most effective allies of an organisation – if they can once be won over.

The media market also conforms to particular natural laws. Positions of success are achieved with valid facts, current data, entertaining stories, exciting pictures, fascinating texts and attractive faces. It’s a question of being aware of the requirements of each individual editorial and to fulfil them within the boundaries of the possibilities at the time and with a view to the organisation’s targets. The more successful this is, the more lasting and intensive the resulting relationships will be. From the build-up of the specific address file to the writing, production and placing of articles and the press conference – we link you to the media that is right for you, in Switzerland and abroad.

The echo: your success makes news – in word and picture.

Common misunderstandings

	Editors are not customers
	Journalists would rather go to a good restaurant than be better informed
	Pictures don’t have their own language
	It makes sense for the large majority of organisations to work with the same few journalists
	Editorial staff cannot be contacted by name
	Effective media work doesn’t cost much time
	Messages sent to the media constitutes effective media work
	All journalists like travelling
	A few good contacts is enough to form a lasting functioning network